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Holy Google Analytics, Batman!
You probably already utilize Google Analytics on your website to track how visitors find and use your site; a 2011 study by Cardinal Path found that 64% of retail businesses and 45% of Fortune 500...
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Hiring a Ghostwriter for Your Company Blog
There are a number of reasons why your company should consistently blog: It establishes you as an expert in your field It allows you to communicate with existing and prospective clients It boosts SEO...
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Planning Your Marketing Efforts for the Year
January is a time to reflect on the past year and set goals for the year ahead. It’s also a great time to plan and organize your upcoming marketing efforts. Your marketing plan may be the most...
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Marketing: Are You Top-Down or Reactionary?
When it comes to organizing your marketing efforts, do you utilize top-down or reactionary methods? Do you know the difference? Do you create a formal marketing plan and stick to it? Do you prefer to...
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Grow, Grow, Grow Your List
Every business owner wants a big email list. The bigger the list, the better the potential for sales, right? The problem lies when you try to create a big list overnight. When navigating the waters of...
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Don’t Put Your Marketing Efforts in “Jeopardy!”
Contestant: Alex, I’ll take Bad Business Decisions for $600. Alex Trebek: Answer: Renting an email list Contestant: What is “How can a business increase its spam reports?” Alex Trebek: Correct! Are you...
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Do Your Email Marketing Tactics Make You Relationship Material?
Consider this scenario: A man asks a woman for her phone number. She gives it to him. He calls her the next day. And the next day. And the next day. And every day … until she blocks his number. A week...
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Why Constant Promotion Is Tiresome
Have you ever been at a party with someone who goes on and on about themselves? They were named salesperson of the month … again. They got a hole in one at the golf course … imagine! They just got back...
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The Voice
Remember the scene in the Wizard of Oz when Toto pulls back the curtain to reveal that the “great and powerful Oz” is really just an ordinary man? “Pay no attention to the man behind the curtain” is...
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Marketing Without a Pulse
Quick question: Were you swayed during the past presidential election by the dozens of automated phone calls that came into your home? We didn’t think so. While the method certainly kept the...
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Boomerang’s Event Management is Here!
Coming soon to a computer near you – a brand new tool designed to help you connect with your customers. Boomerang is excited to launch our new Event Management tool, which will allow you to quickly and...
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Four Reasons You Should Use an Event Management Tool
In business today, it’s all about relationships. And nothing creates stronger bonds with clients than connecting with each other through events. Whether it’s your annual convention, a Friday morning...
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Key Factors for GREAT Engagement
The key to establishing long-term relationships with your clients is to engage them. People like to buy from people. When you allow your marketing to be a two-way conversation, you invite your clients...
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Tips for a Successful Online Community
If you want to build a community around your brand, here are four tips for getting started: Define Your Personality Apple, Harley-Davidson and Nike – these are not boring companies. Each has a distinct...
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10 Ways to Repurpose Your Content
We all know recycling is good for the earth – but did you know it can also be good for your content? Whether it’s a blog post, newsletter, white paper or ebook, there are many ways to take the material...
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Best Places to Find Images for Your Marketing Efforts
A picture is worth a thousand words. It can also be worth a thousand clicks and a thousand likes. When it comes to engaging your customer, nothing is more powerful than the use of great images. Studies...
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Five Ingredients Your Blog Post Must Have
A blog keeps your website fresh and search-engine friendly. It also establishes you as a leader in your field. But if your content is ho-hum, you’re wasting your time. Just as you would follow a recipe...
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Use Google Analytics To See If Your Site Is Engaging!
Your email marketing is driving traffic to your site. Great! But what are users doing once they get there? While the Daily-Visits metric on your Google Analytics is a great way to measure total traffic...
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8 Tactics to Boost Your Conversion Rate
Getting people to your website is one thing; converting them into customers or subscribers is another. Is your website doing a good job? Whether you sell products or services, every business is...
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Are You Making These 5 Common Email Marketing Mistakes?
Email marketing is a great way to stay in front of your customers and subscribers, but it can be a little too easy to click the SEND button without giving thought to developing a good long-term...
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