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Spiff Up Your Email Marketing Campaign with these 4 Fall Fashion Trends
If you’re like us, fall fashion gets you running for the boots and sweaters faster than soccer moms can careen their SUVs into the Starbucks drive-thru for a Pumpkin Spice Latte. It turns out that the...
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Can You Really Integrate Social Media with Email Marketing?
Just like peanut butter and jelly or bacon and eggs, combining social media and email marketing can lead to a whole that is greater than the sum of its parts. However, most of the information available...
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5 Benefits Email Marketing Can Deliver for Your Small Business
Unfortunately, the breathtaking abundance of truly horrible email marketing strategies has caused a good many consumers to look askance at emails from businesses. It can be incredibly irritating to...
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How to Write an Email Marketing CTA that Actually Works
Click Here! Add to Cart! Buy Now! Read More! Subscribe! Download! Try it free! There are only so many phrases we can wedge into a call-to-action button, and frankly, these phrases are beginning to seem...
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5 Red-Hot Email Marketing Strategies Sure to Spark Conversation with Your...
Every business wants their web marketing strategy to yield dazzling results – millions of “shares;” video clips that go viral; content that is tweeted and retweeted for days and weeks; revenue streams...
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4 Ways to Spot an Ugly Email Marketing Design in the Wild
Jane Badall here, safari maven and expert in email marketing design. Join me on a hair-raising adventure into the depths of the junk folder jungle: territory few intrepid email marketers desire to...
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4 Genius Ways to Integrate Facebook into Your Next Email Marketing Campaign
While the US government may dubiously designate some banks as “too big to fail,” Facebook is officially “too big to ignore.” Think your business can get by without making a genuine investment in the...
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The #1 Goal of Email Marketing
What’s the number one goal in any email marketing campaign? Designing a beautiful email missive with glitzy graphics and tons of bells and whistles? What about coming up with a really clever tag line...
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4 Major Email Marketing Mistakes and How to Avoid Them
Email marketing campaigns are, for some reason, largely overlooked in the world of digital marketing. Many digital marketing strategists have embraced social media marketing to the exclusion of email...
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Save Your Subscribers 5 Tips for Email Lists that Last
Although there are email subscribers that will allow themselves to remain on email update lists indefinitely regardless of their interest in receiving those emails, quite a few people will eventually...
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